STATUS OF B2B MOBILE MARKETING 2015
Number of movable
users globally overtook the amount of desktop users someday last year. a lot of
and a lot of business executives square measure turning to their mobile devices
to analysis and create business selections.
In this context,
we have a tendency to spoke with B2B marketers to search out out however
extensively they were victimisation mobile selling in their overall selling
program; and what were the challenges they were facing to implementing an
efficient mobile selling strategy in their organization.
The firms we have
a tendency to spoke to were a combination of product and repair companies. This
was a worldwide study. somewhat over 0.5 the amount of firms we have a tendency
to spoke to were from the US; the remainder were selected from across the world.
KEY FINDINGS OF
B2B MOBILE selling 2015:
- 67% organizations
are victimisation mobile selling for fewer than two years
- 64% respondents
say their mobile selling campaigns square measure integrated with their
different selling programs
- 64% respondents
feel investments in mobile selling would increase within the next twelve months
- 51% organizations
say they invest in mobile selling
- 33% respondents collect their
customers’ mobile preferences and behavior knowledge
-
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