Answer 10
Questions to Create a Small Business Marketing Plan !!!
A marketing plan is an essential marketing tool for every small business.
Use the guide on the following pages to answer these 10 questions:
1.
Marketing
Strategy: How will your
marketing plan support your business goals?
2.
Mission
Statement: What are you
trying to accomplish, and why?
3.
Target
Market: Who are you
trying to reach with your marketing activities?
4. Competitive Analysis: Who are you up against, and where do you
rank?
5.
Unique
Selling Proposition: What makes your
business unique?
6.
Pricing
Strategy: What will you
charge, and why?
7.
Promotional
Plan: How will you
reach your target market?
8.
Marketing
Budget: How much money
will you spend, and on what?
9.
Action
List: What tasks do you
need to complete to reach your marketing goals?
10.
Metrics: How are you implementing, and where can
you improve?
Once you have completed
each step, you will have a marketing plan that you are ready to use as a
blueprint for your marketing
activities in your small business.
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